From ROI to QOL: A Conversation with the Visionaries Behind Wabi-Sabi Villas and How Urban Cribs Bali is Redefining Real Estate

In a world obsessed with spreadsheets, data, and financial growth charts, Urban Cribs Bali is flipping the script in the most refreshing way possible. While competitors are busy selling villas with the promise of long-term ROI (Return on Investment), Urban Cribs Bali is offering something more immediate, more tangible, and infinitely more enjoyable: QOL – Quality of Life!

A Conversation with the Visionaries Behind Wabi-Sabi Villas: From ROI to QOL

By Sacha, CEO of Suasa Real Estate

When I first arranged a meeting with Shanny and Victoria, the visionaries behind Urban Cribs Bali, I expected a standard business conversation. I was keen on securing the listing for their new project, Wabi-Sabi Villas, for Suasa Real Estate. As one of Bali’s leading brokerage firms, we’re always looking for unique properties, and this development had caught my eye. I anticipated discussions focused on numbers, market trends, and ROI. But what unfolded was far deeper than any typical real estate conversation.

We met at a cozy café in Canggu, with the late afternoon sun filtering through the bamboo roof. What started as a business meeting quickly evolved into a discussion about life’s true priorities. Shanny and Victoria’s project was not just another luxury development; it was a reflection of their personal journey, focused on a concept they called “QOL” quality of life. It became clear that they were creating not just homes but spaces where people could experience hassle-free living, a rare find for homeowners in Bali.

From ROI to QOL: A Shift in Perspective

Shanny, was quick to steer the conversation away from the typical focus on ROI. “Everyone talks about ROI,” he said with a smile, “and it’s important. But after moving here, we realized that what really matters isn’t just the numbers, it’s how you live every day.”

As someone who’s spent years brokering property deals, I found this perspective refreshing. Shanny wasn’t selling financial returns; he was offering a vision of life that valued well-being over profits. Victoria added, “When we moved to Bali, it was about finding balance. We wanted to focus on what really mattered, our kids, our health, our time. That’s what Wabi-Sabi Villas is all about: offering families a chance to experience that same shift in perspective.”

Their words resonated. In a market often dominated by profit margins, Shanny and Victoria were offering something different, a lifestyle that prioritized peace and family time over stress and congestion.

Solving Real Problems: The Traffic Challenge

Our conversation soon turned to a daily frustration familiar to all Bali residents: traffic. Shanny spoke candidly about the impact it has on families. “Navigating the narrow, congested roads of Canggu adds unnecessary stress to daily life, especially for parents with young children. Hours are wasted getting to school or activities, time that should be spent together as a family.”

This wasn’t just talk; Shanny and Victoria had thought carefully about the location of Wabi-Sabi Villas, situating it in Seseh, Munggu—close enough to amenities but free from the constant traffic of more crowded areas. “We wanted families to live peacefully, with everything they need nearby but without the chaos,” Victoria explained.

What struck me was that they weren’t simply selling luxury homes; they were addressing a real issue that affects family life in Bali.

A Development Born from Experience

Shanny, a seasoned real estate developer from Sweden, with over two decades of experience, is the driving force behind Urban Cribs. Our decision to develop Wabi-Sabi Villas came from our own frustrations in house hunting, Shanny said. “We went on countless viewings, but something critical was always missing. “The properties were Instagram-worthy, sure, but buying a home is about more than aesthetics.”

Victoria shared similar frustrations: “Quality issues, noisy surroundings, incompetent management, these were just a few of the problems we encountered. And even when we found something that checked all the boxes, it was out of our budget.”

This led to the birth of Wabi-Sabi Villas, a project that addressed all the issues they had faced. “We wanted to create homes where families wouldn’t have to compromise on quality, location, or peace of mind,” Victoria added.

The Philosophy Behind Wabi-Sabi

At the heart of their project lies the Japanese philosophy of Wabi-Sabi, finding beauty in imperfection and simplicity. “We wanted to incorporate that simplicity into our design,” Victoria explained. “It’s about creating a space where families can live fully, without clutter, both physically and mentally.”

The minimalist aesthetic, paired with Bali’s natural beauty, creates an environment that encourages mindfulness and serenity. “Our goal is to offer families a space where they can focus on what truly matters, being present and spending quality time together.”

A Secure Investment with Heart

While Shanny and Victoria’s focus on quality of life was clear, they assured me that Wabi-Sabi Villas is still a sound financial investment. “Yes, you’ll get great returns,” Shanny said, “but we want people to invest in more than just property. We’re offering a hassle-free lifestyle, a new way of living that pays off in ways money can’t measure.”

The villas come with a 30-year leasehold and the option to extend for another 30 years, in an area where property values are steadily rising. It’s a smart investment, but more importantly, it’s a place where families can thrive.

A Family-Centered Vision

One thing that became crystal clear during our discussion was that family is at the core of everything Shanny and Victoria are building. “We moved to Bali because we wanted a better life for our kids,” Victoria said. “That’s the opportunity we’re offering other families.”

Wabi-Sabi Villas is designed with families in mind, offering child-friendly amenities, playground, boule court, 24/7 security and on-site management and maintenance personnel. It’s a space where parents can feel confident that their children are safe and can grow up in a peaceful environment.

Walking Away with a New Perspective

By the time our meeting ended, I had gained much more than just a business listing. Shanny and Victoria’s journey from a focus on ROI to QOL reminded me that real estate isn’t just about properties, it’s about people and how we choose to live our lives.

For families and investors seeking more than just financial returns, Wabi-Sabi Villas offers something truly unique: the best of both worlds, a secure investment and a better way of living.

Curious About Wabi-Sabi Villas?

If you want to learn more about how Wabi-Sabi Villas can offer a unique blend of smart investment and an enhanced quality of life, reach out to Suasa Real Estate. We’d be happy to guide you through this extraordinary opportunity!

Sacha,
CEO, Suasa Real Estate

Click here to see 4 bedroom Signature Villa details!
Click here to see 3 bedroom Master Suite Signature Villa details!